Posts Tagged ‘outsourcing bookkeeping’

There is no denying the fact that bookkeeping services are really monotonous in nature and time consuming. However, we cannot afford to take it lightly because it is crucial for any business. It reflects the exact financial position of the business. You would need to keep a proper financial record of all income and expenditure related to your business. All the records need to be updated regularly by a bookkeeper.

To reduce overall operating costs, businesses worldwide are turning to professional bookkeeping outsourcing service providers for their bookkeeping needs. For a cost cutting, accurate and reliable bookkeeping management bookkeeping outsourcing is the best option. The companies benefit a lot with outsourcing their bookkeeping work. They are now able to give time to other aspects of their business to maximize profits and expand their business. Apart from this, there are lots of benefits of bookkeeping outsourcing. It saves your valuable time, which can be spent on other major aspects of the business. Bookkeeping outsourcing not only makes bookkeeping task easy but also contributes highly in the growth of that organization it includes cutting down of the actual cost of keeping a trained bookkeeping staff in your company. Saving money will enable you to invest in some other important areas of your business. With the help of bookkeeping outsourcing you can manage your business more efficiently.

The different types of Bookkeeping services that can be outsourced are:

• Invoicing

• Expense accounting

• General Ledger

• Bank/Credit Card Reconciliation

• Accounts Payable processing

• Accounts Receivable processing

• Payroll

• Inventory

• Fixed Assets

• Accounting Setup

Bookkeeping outsourcing is a new-age service that determines the ladder of success by providing accurate reliable and readily available financial records and data. Sometimes due to overload of work outsourcing bookkeeping can play a vital part. You need not worry about your bookkeeping as it is being handled by a professional and you can concentrate on the other aspects of business. For small business owners, it is must to concentrate on searching new ways of growth and increasing their profitability rather than spending a big amount of time doing bookkeeping and normal daily activities involving accounting.
More and more businesses are now relying on outsource bookkeeping providers to conduct bookkeeping and reconciliation services. By hiring outsourced bookkeepers, a business does not only save in time and money but also eliminate the expenditures necessary for payroll, benefits, insurance, and training. Outsource bookkeeping service providers also save space since they generally work remotely and will not take up valuable office space, as an in-house bookkeeper would.

www.outsourcinghubindia.com

Outsourced bookkeeping refers to having bookkeeping done by a third party instead of an employee of the business. The concept of bookkeeping outsourcing has gained immense popularity in the past years and more businesses in the USA and Canada are looking at outsourcing as a means to cut significant back office cost and remain competitive in the market. Whether you are starting a new business or running an established business, outsourcing bookkeeping can be of great help.

Few benefits Outsourcing Bookkeeping has in offer-

– Cost minimizing: Savings of 30%-50% by hiring an outsourcing services provider as compared with maintaining an in-house accountant
– Up to date books: Since the accountant is dedicated to your books regular update of books are maintained
– Fast and accurate
– For business owners, it is must to concentrate on searching new ways of growth and increasing their profitability rather than spending a big amount of time doing bookkeeping and normal daily activities involving accounting.

As a business owner, you know that one of the most important aspects of running a successful business is managing your accounting records well. All successful business owners understand the significance of a proper accounting system. Taking the help of bookkeeping outsourcing services from firms that have a strong accounting background to support the financial issues of the business is indeed a great thing to do. These bookkeeping outsourcing firms employ qualified and experienced professionals/accountants and are well equipped with latest technology and infrastructure required to manage an outsourcing solution.

Bookkeeping outsourcing services allow the business owner to focus on other important processes of the business. It saves the valuable time, which can be spent on other major aspects of the business. Bookkeeping outsourcing not only makes bookkeeping task easy but also contributes highly in the growth of the organization it includes cutting down of the actual cost of keeping a trained bookkeeping staff in your company. Saving money will enable you to invest in some other important areas of your business. With the help of bookkeeping outsourcing you can manage your business more efficiently.

There is a common misconception that an owner will lose control if they outsource the bookkeeping. In a properly designed system an outsource bookkeeping vendor only takes over the process of tracking transactions such as sales, accounts payable and balancing the books, but only the business owner makes management decisions. The owner is the final word on who gets paid and when.

Bookkeeping outsourcing is definitely worth a good decision for any business.

www.outsourcinghubindia.com

The contribution of the various divisions of the organization such as marketing, finance, accounting, administration, human resource is the key to success, each employee in various divisions plays a crucial role in determining the future of the organization. So if you are planning to set up a new business or even if you are an owner of a successful venture you need to ascertain that each division is functioning in a proper and accurate manner. Finance and accounting is one such division where accuracy is of utmost importance, where you simple cannot make any mistakes as it will create major confusions and disturb the entire functioning of the organization. Hence for businesses which do not have experienced and qualified resource to do the job accounting outsourcing services can be of great help.

Accounting and bookkeeping outsourcing refers to outsourcing of activities pertaining to accounting and bookkeeping functions. It includes outsourcing of activities such as accounts payable, accounts receivable, credit and collection, bank and other reconciliation, general ledger maintenance and financial analysis among others. Accounting and bookkeeping outsourcing has become a key element of outsourcing. Businesses can either outsource their entire accounting functions or parts of the accounting functions such as accounts payable and accounts receivable.

Why Accounting and Bookkeeping Outsourcing makes sence-

Substantial costs savings, savings anywhere between 40%-50%. Cost cutting can play a vital role in today’s tough economic slowdown.

Flexibility in staffing, you do not need to retain or pay for a staffing if you do not have enough workload. In other words pay for only what your needs are.

Favorable time difference, between India and USA ensures that work gets done faster

Flexibility to grow without huge investments in Human Resource and infrastructure

Accounting outsourcing services also gives you the added advantage of having instant access to updated accounts at any point of time. This comes in handy when you need to review the accounts during important decision making period or during the tax filing.

Priority on other core divisions of the business such as sales, marketing, client relations

Accounting and bookkeeping outsourcing services of a reputed and reliable vendor (properly research before selecting the vendor) ensures that the financial records of the business are available at a short notice hence there is no requirement to adjust accounts once the tax season approaches or during important decision making. Having accurately maintained accounts of every business transaction is very helpful during the tax season. In addition, the instant accessibility of the records enables the company’s officials to take decisions regarding the future growth of the business. Any expansion or diversification can be well planned only when you know you actual standing in the market and the accounts are the only source for such information.

In today’s technology led world businesses are looking at new means to run their businesses successfully. Accounting outsourcing is the concept which combines the technology and business into deriving fruitful results.

www.outsourcinghubindia.com

According to a recent study done by an independent research organization, the opportunity of finance and accounting outsourcing equals approximately US $150 to $200 billion by 2012. Today, outsourcing has become an accepted business tool worldwide to minimize cost in the short run and opportunities to grow in the long run. Bookkeeping outsourcing is probably the most easy and common service when it comes to outsourcing. A lot of firms have adopted outsourcing as a means to cut in-house costs and grow smartly.

Reasons to Outsource Bookkeeping

– A lot of time is spent in managing books and other aspects of the business like sales and marketing, client relation is ignored.
– Do not have access to professional experienced accountant, either you cannot afford them or do not have the workload to hire a full time accountant.
– Don’t have access to monthly management reports to run the business
– Limited office space

Outsourcing bookkeeping services is a common answer to these worries.

Outsource bookkeeping services and its Advantages:

– Cost minimizing: Savings of 30%-50% by hiring an outsourcing services provider as compared with maintaining an in-house accountant.
– Up to date books: Since the accountant is dedicated to your books regular update of books are maintained
– Fast and accurate
– For business owners, it is must to concentrate on searching new ways of growth and increasing their profitability rather than spending a big amount of time doing bookkeeping and normal daily activities involving accounting.

Outsourcing bookkeeping services is a fast growing way used by many businesses to take care of their bookkeeping needs. It may appear risky at some extent but the outsource activity of this job is highly likely to bring you successful and efficient results in real time. While outsource bookkeeping services have numerous advantages, choosing the right person (service provider) is also critical. Make sure while choosing a service provider for your bookkeeping need they have the experience and technology to service you. The real purpose of bookkeeping outsourcing is only achieved when all the services required by the client are provided by the service provider. Some would only provide you with the basic bookkeeping functions, while others extend a little bit further by providing you more accounting services to the extent of preparing financial reports for further decision-making. This allows you to control your business by being able to come up with a considerable decision.

Bookkeeping outsourcing is a new-age service that determines the ladder of success. Sometimes due to overload of work outsourcing bookkeeping can play a vital part. You need not worry about your bookkeeping as it is being handled by a professional and you can concentrate on the other aspects of business.

Bookkeeping outsourcing is definitely worth a good decision for any business.

www.outsourcinghubindia.com

For business whether it is small or large, bookkeeping is such an important activity which decides that how far the graph of success will move. A few reasons listed below on having an organized and updated financial accounts for a business.

Monitor the Financial Success or Failure of Business
You need accurate information to manage the financial health of your company. You must know if there are customers in arrears, or if you have outstanding balances on your lines of credit. Without accurate records it would be difficult to manage the cash flow of your business.

Provides the Information You Need to Make Decisions
An accurate book of accounts will help you see where your business is and where it is going in the next several years. The financial report aids in keeping in line with the budget, analyzing the gross income, determining the health of the business and anticipating cash flow issues.

Obtain Funding/Loans
A detailed and correct books of accounts are important when your resort to outside financing. This is the instrument for business to determine how much risk they are dealing with. They need this data before releasing the amount and asking for funding/loans from a bank requires financial statements. Eventually, if you want to sell out and exit – you need financial statements for at least a few years.

Taxes
No matter what your business entity, you must file an income tax return and pay income taxes. With good records, preparing an accurate tax return will be easier and filing will more likely be done on time. Poor recordkeeping may result in underpayment or overpayment of your taxes. If your CPA prepares your tax return, poor records could result in higher accounting costs.

Many small businesses due to high overheads or other important business functions such as sales and marketing often tend to ignore the significance of preparing and managing financial accounts. Making this mistake can cause blunders later on and it would be difficult and more costly to arrange the accounts in order, therefore bookkeeping is believed to be a high profile task. It not only includes a clear picture of the organization but help in the overall performance of the company.

For small businesses it is often a headache to hire, train, and manage accounting/bookkeeping staff as it is very expensive and time consuming. Since accounting is not one of the core competencies, it may make sense, operationally and economically, to outsource bookkeeping functions. Outsourcing bookkeeping concept is one which allows the firm to save up to 50% on the cost and at the same time hire the services of specialized and qualified accounting personnel’s. Outsource bookkeeping service providers also save space since they generally work remotely and will not take up valuable office space, as an in-house bookkeeper would. More and more businesses are now relying on bookkeeping outsourcing providers to conduct bookkeeping and reconciliation services. By hiring outsourced bookkeepers, a business does not only save in time and money but also eliminate the expenditures necessary for payroll, benefits, insurance, and training.

www.outsourcinghubindia.com

Small businesses often suffer when it comes to managing the books of the company. The costs of hiring a good accountant is high and as a result have to opt for either part time help or do the books themselves. Either ways do not work. Person managing the books on a part time basis may not have the entire expertise and capabilities. And if the small business owner starts doings his books himself, it often becomes a headache and as a result other aspects of business too begin to suffer.

One simple reason to deal with these problems is outsourcing. Outsourcing bookkeeping for small businesses can be of great help. Outsource bookkeeping services offer several advantages. E.g. Cost is minimized; books are in the hands of a specialized and experienced accountant, access to industry standard accounting practices. Most outsourced bookkeeping service providers hire experts and efficient team of bookkeepers and accountants to monitor bookkeeping and accounting activities.

Let’s briefly analyze how outsourced bookkeeping can help small business

Flexible pricing structure; Most of the time for a small business, accounting need is not for a full time person therefore retaining an in-house accountant would be costly and ineffective. Outsourcing bookkeeping service providers price model is designed in such a way that even small businesses can enjoy. According to your needs you can hire their services either on a per hour pricing, per full time employee pricing or transaction pricing.

Well qualified and experienced team; Most of the service providers hire experienced accountants, CPAs, and MBAs with prior experience in outsourcing accounting and taxation related processes. This ensures that your books are in safe hands.

Access to industry standard accounting practices through the service provider’s knowledge base across multiple clients.

Grow without overheads; expand without worrying about staffing and training costs

Bookkeeping outsourcing is being increasingly adopted among multiple small businesses across countries. Most of the Bookkeeping outsourcing service providers have been identified for its accuracy of bookkeeping work, security of data, cost effectiveness of accounting services and punctuality to complete bookkeeping and accounting work in time. Their bookkeepers are highly skilled and bookkeeper rates provided are most competitive.

However careful selection of service provider is important to make the process work as quality of services is the utmost factor.
Some things to consider before choosing a accounting outsourcing service providers are:

1. You can search for vendor names through a Google/Yahoo search. This throws up multiple vendors with vastly varying capabilities. Prepare an initial list of 15-20 names

2. Study the outsourcer’s website for quality and comprehensiveness of information, ease of navigation, and clear explanation of services and capabilities. Study their client testimonials, case-studies and client profiles.

3. Shortlist about 8 names from the list for further questioning. Questions that can be asked include the following, how long have they been in business, do they have clients that you can do a reference check etc.

Right strategy and involvement is the key for successful accounting outsourcing engagement. Invest time in the outsourcing engagement to reap fruitful benefits.

www.outsourcinghubindia.com

For Small and mid-sized businesses, outsourcing bookkeeping companies can be of great help. A company who wants to reduce costs, bookkeeping outsourcing companies can be a good option. As business owners slowly unearth themselves from the rubble of the recession, they realize that in order for their businesses to get back on track, they have some serious rebuilding to do. Organizations are looking at ways to reduce the costs and be competitive in the market in the coming years. To recover from the situation companies are looking at outsourcing their non core business activities such as bookkeeping and accounting. Such practice guarantees great savings in accounting costs. Outsourcing bookkeeping companies allows the company to pay either an hourly rate, or a one-time fee as the service is required instead of paying for a fixed cost for salaries and wages. It has become the best solution for small and medium business as well as large companies who wants to reduce cost.

Apart for the cost saving lets analyze what other benefits and outsourcing solutions has in offer-

Focus on core activities, outsourcing has grown in importance today because economic and competitive pressures have made it essential for organizations of all sizes to focus on their core competencies and turn to third-parties to assume responsibility for other secondary corporate functions. Business owners will have all their time to focus on developing the business and not be bothered by the things that are not in their line of expertise like bookkeeping.

Minimizing paper work, This is in the aspect of corporate social responsibility. Outsourcing means more computerized works thereby contributing in saving paper. Reports are not presented in printed format at all times for they usually communicate reports and do the work online.

Reducing administrative burdens, Outsource bookkeeping companies offer a unique advantage in minimizing large investments in human resources, technology, and infrastructure. Moreover it gives you the flexibility to grow without huge investments in Human Resource and infrastructure.

Flexibility in staffing, you can manage your resources in sync with demand, many bookkeeping outsourcing companies’ offer their services according to the clients need. In other words hire them when you need them. And also you can manage seasonal increase in work load by outsourcing additional work.

Less year-end issues, outsource companies guarantee a no-delay presentation or submission of reports. There will be no need of over-time and last hour rush during deadlines or tax season. Outsource bookkeepers work on a daily basis eliminating pending work issues.

Expert services, Outsource bookkeeping companies tend to give expert and more professional service than in-house bookkeepers. It is believed that the reason for this is that in-house bookkeepers have the security of tenure unlike outsource bookkeeping companies who have a lot of competitors. Thus, in terms of performance, outsource bookkeeping companies is always motivated with the goal to maintain a competitive edge to stay and be popular in the business.

Favorable time difference, Indian time is about 10 hour ahead of US times, Therefore it gives a distinct advantage of ensuring work gets done faster.

However, the growing popularity of bookkeeping outsourcing offers a solution. Bookkeeping outsourcing helps businesses maintain an accurate set of books at a reasonable cost. By using outsourcing bookkeeping services, you can work with skilled but economical offshore accountants working under a qualified CPA. It does have challenges but they are manageable if outsourcing accounting is planned well. Go ahead and explore this popular concept.

www.outsourcinghubindia.com

One of the most important department of the company is it Accounts/Finance department. The accounting books of the company reflect the financial position of the company. In fact, depending on the performance of the accounts department, the success and the failure of the business is determined. But due to increasing competition, sales pressure and the economic downturn companies tend to loose on the accounting department.
This is where outsourcing can help. Bookkeeping is a time-consuming job. It is a challenge to maintain books systematically while handling and managing overall office tasks. Outsourcing bookkeeping is a fast growing way used by small businesses to take care of their bookkeeping needs. The decision to outsource bookkeeping can be an easy one. If there is a company or individual that can work better, faster and cheaper than you, then you should consider sending your work to them. Bookkeeping outsourcing has become a more reliable tool worldwide. By turning over business processes to outsourcing companies that consider these tasks their core competency, organizations now have the ability to become more profitable, more efficient and far more competitive by focusing on the tasks that are most important.
Typical Bookkeeping Services which can be outsourced

• General ledger maintenance
• Trial balance services
• Entry of transactions
• Assets / equipment ledger maintenance
• Expenses ledger maintenance
• Accounts receivable services
• Accounts payable services
• Preparing ageing reports & summaries
• Bank account reconciliation services
• Credit card reconciliation services
• Preparing financial statements
• Preparing income statements (Profit & Loss)
• Balance sheet services
• Invoicing Processing Services
• Preparing sales reports
• Preparing purchase reports
• Cash flow statement
• Manual Journal Entry Services
• Inventory services
• Accounting setup services

Process

There are mainly three processes for outsourced bookkeeping services and data transmission.

Server Based

– Sending the source documents- To send the source documents, the client can either scan the documents and upload them to the service providers FTP server or fax the documents to the service provider.
– Updating the books- Done by the service provider
– Sending back the updated books- In the final stage, the service provider will send the updated books to the clients e-mail address or upload the updated books on to a secure server. This can be downloaded by the client to their computer.

Remote access

– Sending the source documents- This can be done in either ways. The client can scan the documents and upload it to the service providers FTP server or e-mail the documents or fax it to the service provider.
– Connecting securely to the client’s computer through internet- In the second stage, the service provider will connect to the client’s computer by using a remote desktop access service, such as, Windows Remote Desktop Connection (RDC) or off-the-shelf industry packages like GotoMyPC or PC Anywhere.
– Updating the books and logging out- Done by the service provider.

Application Service Providers (ASP)

– Sending the source documents- To send the source documents, the client can either scan the documents and upload them to the service providers FTP server or fax the documents to the service provider.
– Updating the books- Done by the service provider by logging in to the Online Accounting Software which the client uses, for example, quickbooksonline.com.
– Updated books- The client can login to the online accounting software, at anytime to see the updated books.

Benefits

• Concentrate on other business priorities. Off-load non-core functions.
• Cost Savings.
• Experienced, skilled and trained accounting workforce.
• Infrastructure and technology. Get door to world-class technology at lower rates.
• High Confidentiality and security
• Up to date books

So, go ahead and get maximum benefits with outsourcing bookkeeping service.

www.outsourcinghubindia.com

As your business grows, you will at some point outgrow your current accounting system and start realizing the need for a new accounting system. Investment in a bookkeeping software can be crucial for the smooth running of your business. Excel spreadsheets and the old methods of using pencil and paper may not be the ideal choice in today’s world. There are plenty of cheap, user friendly specialty tools that businesses may choose which are much better than using the old systems.

Before you buy any accounting/bookkeeping software, make sure you know why you are purchasing it. What functions do you need it to perform? Even the most popular accounting programs may not be the right fit for your situation, thus it’s imperative to do your research. Here are a few essentials to consider that can help in ensuring that you make the right choice to fit your business needs.

Tips for choosing the right Bookkeeping Software

Budget- Prices for bookkeeping software can range from $50 to $10,000. These software’s vary in prices depending on how many features the software has. Don’t buy more than you need. For example, do you have employees? Do you want to do payrolls? Maybe you want an outside source to do payrolls and you do the rest. You just need to think through what you need. And at the same point of time do not go for the cheapest alternative. Make sure the software can do the basic things you need.

Trial version- It is always better to have a software program which has the option of a trial. Make sure you can run a full demo that allows you to try before you buy. Make sure you can do the basic things you require. Always review, if the reports that can be generated from or customized in the software meet your month end reporting needs.

Hidden costs and recurring fees- Avoid software that require long terms contracts and have attached recurring costs. It is important to be able to cancel a subscription when needed without paying a price. Make sure your software program is easy to install, easy to use, and has excellent support hours. Research for update costs. Are you forced to buy any update even though you may not need it?

Web based software program- Online software may be an option. Especially for payroll, you can forget about keeping up with endless regulation changes and just let the software people worry about that. Lots of bookkeeping automation is available really cheap with online accounting software.

The keys to finding the right software are to be clear on what the needs are for your company. No one knows better than you, what’s the right fit for your organization. Always, research before you purchase, check out what others in your industry are using! Keeping these tips in mind will ensure that you don’t waste your money on system that do what you need it to do!
Recommended Bookkeeping Software

QuickBooks

QuickBooks is the most commonly used small-business accounting and financial management software in the U.S. It allows users to track sales and customer information and provide reports for managing the business and serving their customers.

Net-Suite:

Net-Suite is accounting software, which is used for (E.R.P) Enterprise Resource Planning, (C.R.M) Cash Management Reports and E- Commerce. It enables the user to do account receivables, billing and general ledgers. It has tools to manage the employee resources, financial management, and marketing automation. Net-suite supports to maintain the entire company details like sales, purchase, service and accounting altogether, which eliminates the entry of data in many times. It gives the complete business view to all employees in a dashboard to make easy decisions.

Peach-tree:

Peach-tree is a accounting software, which is user-friendly, and it can be connected locally. It is entry-level software for small business bookkeeping. Even users with basic account knowledge can work in peach tree software. Bookkeeping, financing and budgeting can be done with ease using this software. Peach-tree creates the crystal report which helps to display the results in a detailed view.

Bookkeeping outsourcing recommended for Businesses

Outsourcing bookkeeping work in today’s world is being widely used as new technology and computers are used to handle almost every business calculations. In early days, small business accounting and bookkeeping was handled by business owners or by accountants who kept several transaction-cluttered books. These practices were adopted by several businesses as computers were not available and such innovative technology was not affordable.

Even today many business owners’ face the same problem, but technology has changed and computer are being widely used. Accounting Software’s are available. QuickBooks, Peachtree have become very recognized and widely used software application which offers complete solutions to many small businesses.

Now you can outsource your bookkeeping work to a professional bookkeeper with the skills and experience to do the job right. Outsourcing itself is not a new business concept and companies have been doing it for years. However, many companies are not familiar with the growing area of outsourcing their bookkeeping work. As companies look for ways to survive tough economic times, outsourcing looks to be the most practical way to help streamline cost and effectively allocate money where it is needed.

www.outsourcinghubindia.com

Accountants and business owners have a busy time during year-end period as multiple activities are required to close books for the financial year. We have listed some major activities related to bookkeeping that needs to be done to prepare the books for year-end closure. This list is by no means exhaustive and also excludes industry specific activities. Further some activities may not be applicable for a particular kind of business.

Year End Bookkeeping Checklist

– Finalize sales invoices and recoverable works
– Review other revenue accounts for reasonableness
– Review aged receivables with accounts receivables
– Review and approval of all journal entries and check disbursements
– Aged payables should match with accounts payable
– Reconciliation of customers & vendors
– Check all payroll expenses
– Accrual of expenses & taxes (payroll, rent, utilities, property tax & sales tax)
– Reversal of all previous month accruals
– Reconciliation of all bank accounts & credit cards
– Check all expense accounts according to their trends
– Reconcile non-current loans and advances
– Check all tax liability payments
– Prepare all tax forms according to their frequency
– Post the entry of depreciation/amortization
– Check all liability and asset accounts
– Verify cash short/ over
– Suspense account should be zero
– Reconcile inventory physical to general ledger
– Reconcile prepayments to general ledger
– Review long term gains for reasonableness
– Establish whether revaluation is required
– Check all interest bearing liabilities
– Review for final adjustments and reconcile to general ledger
– Post the necessary general entries after confirmation from client for finalization of accounts
– Verify income statement to balance sheet
– Analyze the gross profit as per prior month ratio

Outsourcing bookkeeping may be a good option in today’s tough economic slowdown, not only for managing the year end activities but keeping up to date books as and when needed. There is no need to mention that Bookkeeping Outsourcing services could save you a lot, but at the same time it is assured that your bookkeeping is treated specially, giving you error free books and also customizing it to suit your needs.
The decision to outsource bookkeeping can be an easy one. If there is a company or individual that can do it better, faster, and cheaper than you, then you do not want to keep the work in house. Outsourcing has become an accepted business tool worldwide. By turning over business processes to companies that consider these tasks their core competency, organizations now have the ability to become more profitable, more efficient and far more competitive by focusing on the tasks that are most important.

www.outsourcinghubindia.com